3-2-1 Workshop 2018

Creating content,
building a business,
sustaining a creative life

Few people are thinking about business when they decide to become involved in creative work. Yet business soon asserts itself. Questions of funding and ownership arise at each stage of the creative process. And they are joined over time by deeper questions about business structure, strategy and sustainability.

3-2-1 is designed to help early career creators come to grips with these questions, find their place in their chosen industry, and make new connections.

This series of workshops has been developed with the assistance of our major partner, Film Victoria.


3-2-1 curriculum

  1. Self-management

    Learning to manage time and stress and be resilient in face of setbacks.

  2. Bringing people together

    Teamwork, collaboration and finding the best business structure for your enterprise.

  3. Creating value

    We explore the creative value chain and how digital media are reshaping it.

  4. Keeping score

    We introduce basic accounting concepts and how companies measure and report their performance.

  5. Understanding investors

    Not all investors are alike. We explain the differences and how they play out in the financing of a project.

  6. Reaching audiences

    We show how audiences can help drive development and build value in creative businesses.

  7. Elements of the pitch

    We teach you narrative, clarity, confidence and engagement.


3-2-1 delivery

  • The course will be delivered over a series of four workshops, combining lectures, discussions and exercises.
  • Participants will work in groups on a live case study that will test their creative and business vision.
  • On the final day, the groups will pitch their work to a panel of industry experts who will provide detailed feedback. There will also be one-on-one consultations.


Course leader

Dr David Court

Course convener

Andrea Buck



  • $1500
  • Scholarships: A limited number of scholarships are available.
    For information email [email protected].



  • 1 February 2018 (Second Intake – Induction)
  • 2-3 February 2018 (Workshop 2)
  • 23-24 March 2018 (Workshop 3)
  • 18-19 May 2018 (Workshop 4)