Creativity in Communications: How Creativity Works and How To Maximise Your Creative Potential


A course for people who: For PR and communications practitioners (either in-house or agency) who are looking to bring greater creativity into their work or their organisation.
Course summary: As the world moves away from traditional paid media to the earned media model, the timing is right for PR professionals to be at the forefront of creative thinking.

This course analyses how creativity works, from a psychological, organisational and process perspective, and equips PR practitioners with the skills to drive greater commercial creativity in their work.

Students will work on a live communications brief, provided by Program Partner Menulog, with submissions both peer-reviewed by their student cohort and reviewed by an expert panel, with individual feedback.

What you’ll learn: The role and importance of creativity in the communications industry.

Creative Intelligence and the role of personality in creativity.

The process by which ideas get generated, selected and iterated at scale.

Program Partners: Public Relations Institute of Australia (PRIA)




Program Format: Online short course over 5 weeks, commencing Tuesday 2nd March 2021.

Combination of live lectures, case studies, Q&A, mentoring and group task work.

Enrolment Closes: Enrol before February 26th 2021.

Click here for detailed course program

Click here to enrol.