How to Innovate at Scale: The Hollywood Process

A course for people who: Compton is presenting at the Public Relations Institute of Australia National Conference 2020. The conference theme is ‘Innovation, change and opportunity in a post-Covid world’.
Course Summary: Now, more than ever, business needs to innovate. To find new solutions to old problems, to create new ideas that have real commercial impact.

And at the heart of innovation is creativity. Without creativity, there is no innovation.

In this presentation Compton explains the Greenlight Process of creativity that has enabled Hollywood to dominate the global movie industry, and demonstrates how this process can be applied to the communications world.

Compton will bring alive the Greenlight Process with unique insight from Producer Sue Maslin AO into the evolution of the movie The Dressmaker from a screenplay with no finance, director or actors to becoming one of Australia’s all-time highest grossing films.

What you’ll learn: The process by which ideas get generated, selected and iterated at scale.
Program Partners: Public Relations Institute of Australia (PRIA)
Program Format: Two-day online event running October 27th and 28th
Enrolment Closes: https://pria.eventsair.com/national-conference-2020/