Picture (NZ) 2022 Producing a film is only half the job


A course for people who: Picture is for New Zealand based producers with a feature length project in advanced stages of development.


Course summary: Picture is about the art and science of marketing and releasing a film. Your film. In a series of workshops, you will be introduced to the elements of a successful release strategy for your feature film. You will work with experts in distribution, exhibition, sales, marketing, design, impact producing, publicity and festival strategy.

The focus for Picture 2022 is on narrative feature films, however feature documentaries may also be considered.

Throughout the course, and with advice and feedback from our experts, you will develop a clever, practical, viable plan for the release of your film. 

Picture is for producers with a feature film project in advanced development. There are 8 places available. Entry is by a 3-minute pitch over Zoom on 15th March 2022. Creative teams may apply.
You can download a course brochure here.

What you’ll get: Access to up to date film industry expertise.

Dedicated time and industry advice, allowing you to develop the thinking and strategy of your film’s release.

Throughout the course, you will develop a strategic document and action plan to drive the successful release of your film.

Opportunity to pitch your film’s marketing and release plan to a panel of film industry specialists.

The ability to communicate your coals with coherence and persuasiveness, through pitch practice.

You will get lots of pitch practice in the workshops.

The organisers of the Australian Feature Film Summit have offered New Zealand 2 places in a pitch competition to be held on 12 May, the final day of the Australian International Movie Convention.

To choose the producers who will take up the two places, we’ve organised our own pitch competition. It will only be open to participants in Picture. An audience of NZ’s leading exhibitors, both majors and indies, will choose the two winning pitches.

The successful producers will travel to Sydney for the AIMC competition with travel and accommodation expenses provided by the Film Commission.

Program Partners: Share the Knowledge and Vista Foundation.The 4th Wall is delivered with support from New Zealand Film Commission.
Program Format: A series of 8 x 3 hour workshops delivered weekly on Sunday mornings beginning 20th March 2022. (With a 4 week break at the halfway mark)

20th March to 10th April 2022 & 22nd May to 18th June 2022

Enrolment Closes: Picture is for producers with a film project in advanced development. There are 8 places available. Creative teams may apply.

Applications close Friday, 11th March at 5.00pm.

Please apply on Share the Knowledge website: www.sharetheknowledge.co.nz