Picture (NZ) 2023 Producing a film is only half the job


A course for people who: Picture is for New Zealand based producers with a feature length project in advanced stages of development.


Course summary: PICTURE is a unique learning opportunity for filmmakers. In a series of hands-on workshops, you’ll learn the art and science of marketing and releasing a film.

You’ll work with experts in distribution, exhibition, sales, marketing, design, impact producing, publicity and festival strategy. With their advice, you’ll develop a clever, practical plan for the release of your next film.

You’ll also learn how to persuasively pitch your film through practice pitches with detailed, constructive feedback that will guide you to the best possible version of your story.

How: For filmmakers with a film at an advanced stage, please provide a synopsis of the film, short bios for the producer and creative team, and a statement of your progress towards production. Optionally, you can also provide a video pitch of the film (no more than 3 minutes). For early career filmmakers seeking an observer place, please provide a short bio and brief statement about your experience to date and why you would like to take part in Picture ’23 (no more than 300 words).

Cost: Participants $700. All applicants accepted into Picture ’23 are eligible for a 50% subsidy ($350) from the Film Commission.


Observers: $400. All observers accepted into Picture ’23 are eligible for a 50% subsidy ($200) from the Film Commission.

What you’ll get: Access to up to date film industry expertise.

Dedicated time and industry advice, allowing you to develop the thinking and strategy of your film’s release.

Throughout the course, you will develop a strategic document and action plan to drive the successful release of your film.

Opportunity to pitch your film’s marketing and release plan to a panel of film industry specialists.

The ability to communicate your coals with coherence and persuasiveness, through pitch practice.

You will get lots of pitch practice in the workshops.

Here’s what previous participants have said about it:

The course was fantastic. Pitching each week to different segments of the industry made you see the project through their eyes. It also made you think about what was essential in your pitch – the things that mattered and things that didn’t.

Thanks for a great course. We’re coming out much stronger than going in. Pitching directly to exhibitors was a revelation and a reminder that the gatekeepers at the other end are just as important as those further upstream!

The Picture learning experience is a fantastic opportunity – one that I can’t recommend highly enough. Anyone lucky enough to do it must grab it with both hands.

I thoroughly enjoyed the course – it was a really encouraging, caring and safe environment and has probably done more for my development in a few months than years of just trying to do it.

Program Partners: Share the Knowledge and Vista Foundation, with support from New Zealand Film Commission.
Program Format: When: Picture ’23 will be delivered via a series of 8 three-hour Sunday morning workshops on the following dates: 26 March, 2 April, 30 April, 7  May, 18 June, 25 June, 23 July, 30 July.
Enrolment Closes: Picture is for producers with a film project in advanced development. There are 8 places available. Creative teams may apply.

Enrolment closes 6th March 2023 5.00pm.

For all enrolment enquiries, please go to: https://www.sharetheknowledge.co.nz/picture-2023-course-information