Picture (NZ) Producing a film is only half the job


A course for people who: Picture is for New Zealand based producers with a project in advanced stages of development.


Course summary: Picture is about the art and science of marketing and releasing a film. Your film. In a series of workshops, you will be introduced to the elements of a successful release strategy. You will work with experts in distribution, exhibition, sales, marketing, design, impact producing, publicity and festival strategy.

With their advice and feedback, you will develop a clever, practical, viable plan for the release of your next film.

Read the brochure Picture 2021 Flyer

What you’ll get: Access to film industry expertise.

Dedicated time and industry advice allowing you to work on the thinking and strategy of your film’s release.

You will develop a strategic document and action plan that drives the successful release of your film.

Opportunity to pitch your film’s marketing and release plan to a panel of film industry specialists.

The ability to communicate your goals with coherence and persuasiveness.

Program Partners: Share the Knowledge and Vista Foundation
Program Format: A series of 8 three-hour workshops delivered weekly on Sunday mornings beginning 27th June 2021. (With a 2-week break at the halfway mark).

Workshop will take place at Vista Group, Shed 12 City Works Depot, 90 Wellesley Street West, Auckland Central (or via Zoom for people living elsewhere than Auckland)

Enrolment Closes: Picture is for producers with a film project in advanced development. There are 8 places available. Creative teams may apply.

Enrolment for 2021 has now closed. If you are interested in the 2022 course, please email us: [email protected] or [email protected]